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Article: Children, entertainment, and marketing. (How to rate the ratings).
- Article from:
- Consumers' Research Magazine
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Consumers' Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most American parents want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. Ideally, purveyors of "mature" entertainment would voluntarily adhere to a code of advertising ethics. Self-regulation would obviate the need for burdensome government regulation. In practice, threats of legal restriction have always played an important role in persuading "morally hazardous" industries to observe codes of conduct and to avoid aggressive marketing to young people. Specifically, self-regulation on the part of makers of entertainment products (for example, movies and comic books) has allowed Americans to shield children and ...