|
|
Article: RDA: One Problem We Can Solve.
- Article from:
- Circulation Management
- Article date:
- August 1, 2002
CopyrightCOPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: T. J. MONTILLI
To say that the newsstand has its problems right now is to engage in major understatement. We're inundated with issues and the buzz phrases surrounding them: scan-based trading, pay-on-scan, cost-to-serve, wholesaler financial troubles, unit declines, dollar declines... And, unfortunately, it sometimes seems that there are no solutions to these issues that would satisfy publishers, national distributors, wholesalers and retailers alike. In fact, divergent agendas and intractability are big parts of the overall problem, leading us to wonder if some of these items might just remain unresolved in perpetuity.
But there may be one ...