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Article: Tesco rivals Blue Parrot Cafe range.
- Article from:
- Marketing Week
- Article date:
- July 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco is to take on Sainsbury's by launching Tesco Kids, a branded range of food for children.
The range, which is made up of 50 products, has been under development for more than 18 months and follows the launch of Sainsbury's Blue Parrot Cafe.
Tesco Kids is targeted at children aged five to 11 -- the age group that causes most problems for parents trying to encourage healthy eating. Younger children tend to eat what they are given, and over-11s are aware of the health aspects of food.
Tesco claims to have kept artificial sweeteners, colourings and additives to a minimum and has drawn up a list of 70 such ingredients that ...