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Article: Maher Bird wins H Samuel brief.
- Article from:
- Marketing Week
- Article date:
- July 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jewellery retailer H Samuel has appointed Maher Bird Associates (MBA) to handle its [pounds sterling]1m advertising account. The agency will create a profile-boosting campaign this ear.
MBA picked up the business after a three-way pitch against Walsh Trott Chick Smith and Burkitt DB.
H Samuel's account has been dormant since the chain parted company with Mortimer Whittaker O'Sullivan in November 1998. It is believed the chain is gearing up for a television campaign. The media buying and planning account, handled by John Ayling & Associates, is unaffected by the eview.
H Samuel, founded in 1862, was bought by the Signet Group in 1986. The group ...