Article: Trends in political media buying: consultant Q&A. (Strategy & Tactics Media Buying Services).(Brief Article)

Article: Political media buying trends: consultant ...
Campaigns & Elections;  July 1, 2003 ;     700+ words ... ... years in media markets throughout all 50 states. Our media buying arm is fortunate to have the support of our national ... research capabilities in formulating strategies for political media placement. We base strategies on our analysis and ...

Article: A Political Media Buying Strategy for Using ...
Campaigns & Elections;  June 1, 2000 ;     700+ words ... ... is extremely expensive and often wasteful -- reaching many viewers outside the boundaries of the target area. A skilled political media buyer can perform an in-depth media profile of your district and outline the cable systems that reach your potential voters ...

Article: Buyer's guide: political media buying.
Campaigns & Elections;  July 1, 2003 ;     700+ words ...All information was provided by the companies listed. They are responsible for its accuracy and completeness. For updates, see the Campaigns & Elections Web site at www.campaignline.com Organized by major office location. Denson & Associates Nashville, TN Phone: 615-383-9400 Fax:

Article: Exclusive PQ Media Data: Media Companies to Come Out Winners As ...
Business Wire;  November 2, 2006 ;     700+ words ... ... elections, states the PQ Media Political Media Buying 2006 report. The 2006 campaign ... 31 of 36) campaigns. "Political media buying increases are expected in ... be found in the PQ Media Political Media Buying Report 2006, which also ...

Article: Media buying: getting the best bang for the buck.
Campaigns & Elections;  August 1, 1999 ;     700+ words ... ... newspaper. When it comes time to plan a media buying strategy for your campaign, the choices ... audience should be the first step in media buying, said John Stewart, an executive ... find great deals when it comes to a political media buy," said Democratic media consultant ...

Article: Media buying & placement services.(THE POLITICAL ...
Campaigns & Elections;  January 1, 2007 ;     700+ words ... ... Jessica Keegan PROFILE Edmonds Associates is a full-service political media consulting firm, developing innovative strategies that ... Associates is a leading national Republican polling and media buying firm. Our partners have brought successful results to both ...

Article: Ad placement research: getting the best bang for the buck? ...
Campaigns & Elections;  July 1, 2003 ;     700+ words ...Quantifying results for media buying is difficult. It may not ever be possible to identify exactly ... audiences with highest propensity to respond. The most successful political media campaigns will clearly be those that do consumer research ...