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Article: Las Vegas calling: the neon gaming mecca is turning up the volume on drive markets. (Destination: Las Vegas).(Brief Article)
- Article from:
- Hot Rod
- Article date:
- July 8, 2002
- Author:
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You don't have to sell out to sell the Strip, even if your market is more drive than fly. A good hotel room, a couple of shows, maybe a tour or two, and Vegas can become that lucrative ticket you've been looking for.
If you're an agent in a location near Las Vegas, your clients may look at a trip to the gaming capital almost in the same way as they do a trip to the supermarket: they go as needed, and certainly when there is a great bargain to be had. The trick is to get those travelers to think of you before they start making all the calls and climbing into the car.
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