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Article: CAREERS: Pandora's Problem Page.(managing international communications)
- Article from:
- PR Week (US)
- Article date:
- August 5, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Q: The retail company I work for has operations all over the world, with product PR teams in key international locations, as well as a few corporate PR people in Asia-Pacific, Europe, and Latin America.
Based in our headquarters, I oversee certain aspects of our corporate issues, such as executive communications. Before I came to this company, I worked in the London office of another multinational corporation. One thing I disliked was how the central office didn't bother to keep us informed about important decisions and issues as they arose. We were truly out of the loop.
I vowed that when I found myself working at a HQ again, I would make it a priority ...