Article: `Our travellers' out there on the road: Lonely Planet and its readers, 1973-1981. (Visualising Place and Space).

Tourism has become one of the largest industries in the western world, and one of the most recognised images within this industry is the logo of the Australian-born Lonely Planet guides. (1) Just as Karl Baedeker's guides became an icon of nineteenth century travel, Lonely Planet has become an icon of travel and tourism in the late twentieth century. During its early years Lonely Planet articulated an `alternative' form of tourism which many of the contemporary commentators were struggling to define and they helped establish the `backpacker' culture which has become increasingly mainstream since the 1970s. Lonely Planet is a significant participant in the historical ...

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