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Article: SPA TREATMENTS FOR AT HOME.
- Article from:
- WWD
- Article date:
- July 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Mass marketers hope a trip to Rite Aid can be as pampering as a day at Bliss.
Spa products -- once relegated to only fine salons and spas -- have hit the mass market. Spa-inspired launches were among the highlights at last month's National Association of Chain Drug Stores' Marketplace meeting in San Diego. The items include everything from at-home manicure solutions to body exfoliators.
"I'm impressed with the number of spa items, and it could give a much needed boost to the bath category," said Kathy Steirly, vice president of beauty merchandising for Eckerd Drug. During a tour of a new Ulta store, company president Lyn Kirby echoed the ...