Article: PURE LUXE; IN A DOWN LUXURY MARKET, LORO PIANA KEEPS UPPING ITS SALES, SEALING ITS REPUTATION AS THE ITALIAN HERMES.

They may be brothers, and together they may run one of the world's most luxurious fashion and textile companies, but the offices of Sergio and Pier Luigi Loro Piana, nestled in the mountains of the Piedmont town of Quarona, Italy, couldn't be more different.

Sergio's office, brimming with childhood memorabilia, pictures of his wife and three children, an antique pipe collection, and sketches by artist Marcello Dudovich, is a sundry mix that reflects a man intensely connected to his past.

Pier Luigi's adjacent office, streamlined, almost minimal in comparison, conveys nonetheless his own interpretation of his family's history. One wall holds a genetic ...

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