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Article: LAST CALL: Hotel strikes gold in sexy reopening.(Emily Morgan Hotel)(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- August 12, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What is the recipe for spicing up a publicity event? Just add sex appeal, apparently.
In an event to rival Studio 69 from Austin Powers in Gold-member, Ken Slavin, PR director at Big, used models - some sporting gold body paint - for the grand reopening of the Emily Morgan Hotel in San Antonio, entitled 'Emily's Golden Night.'
The lifestyle hotel's renovation coincided with the opening of its new restaurant, Oro (meaning gold in Spanish), calling for a golden party, complete with gold lame curtains, golden flowers, and yes, even gold women in bikinis, who served as living mannequins.
'We wanted to be sure that the event wasn't too commercial, ...