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Article: BCA targets big spenders to push Domesday Book. (News).(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- July 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BCA is building a database of its high-spending customers in preparation for a global campaign to sell the Millennium Domesday Book.
The tome, published by Alecto Historical Editions and retailing at [pounds]6,750, is the subject of an in-house-designed campaign to market the book overseas, through www.bca.co.uk.
For the UK campaign, consumers -- mostly members of BCA's niche book clubs such as The Railways Book Club and Mystery & Thriller, -- were selected from BCA's 2 million customers, according the ...