|
|
Article: Rogaine brand extends to women's shampoo. (Health/Beauty Aids).(Progaine hair care line)(Brief Article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- August 1, 2002
CopyrightCOPYRIGHT 2002 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Pharmacia Consumer Healthcare, which makes Rogaine for Women, a topical treatment for thinning hair, launches Progaine, a line of shampoo, conditioning, and hair styling products designed for thin or fine hair. The hair care products do not contain the active ingredient in Rogaine, but are designed to boost body and volume. A ...