|
|
Article: Planit helping Ripken with career outside the majors.(Planit helps Ripken Baseball)
- Article from:
- PR Week (US)
- Article date:
- April 22, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
BALTIMORE: Baseball's 'iron man' is counting on a communications firm to make sure he does not strike out now that he has left the major leagues.
Cal Ripken, who retired from the Baltimore Orioles at the end of last season, has launched Ripken Baseball with the assistance of Planit, a full-service agency based in Baltimore. Planit will help Ripken transition 'from a baseball legend to a business professional,' said Amanda Manos, Planit's director of PR. She added that her firm will also help create a brand for Ripken's business activities.
The agency will provide Ripken's business ventures with a mix of both traditional and online communications ...