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Article: The new product game: retailers want to generate excitement and define their point of difference -- new products can help. (Special Report).
- Article from:
- Stagnito's New Products Magazine
- Article date:
- July 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New products are important to manufacturers because they increase sales, drive profits and boost the overall bottom line of a company. But part of the equation is retailers, who determine which new products to carry on the supermarket shelves.
Retailers also have reason to value new product introductions. In supermarket channels, new products generate the excitement that keeps consumers coming into the grocery stores rather than spending their money on away-from-home food purchases.
"It is extremely important that new products be successful and generate sufficient movement for retailers. Having a new product presence is critical to a retailer's overall ...