Article: Talking shop: Sky Bet set for kick-off as Surrey's new identity takes shape.(Sports)

Byline: Jim Cremin

SKY BET, the new brand identity for Surrey Sports, is due to make its debut appearance on Sky interactive this morning ahead of Saturday's Premiership kick-off.

But if the timing has been well considered, this will nevertheless be a `soft' launch. Internet betting is set to follow in a week or so but the telephone services will probably not join the party until January next year, which means the Surrey Sports name will remain visible ...

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