Article: Driving up demand in specialities: speciality materials need special marketing, says Eliokem, which bases its approach on understanding of customers' needs. (Focus on France).(France's Eliokem is leader in speciality chemicals sector)(International Pages)(Brief Article)(Statistical Data Included)

"I would not be satisfied if we don't reach two-digit growth--ten percent volume growth," over all the product range of Eliokem's speciality chemicals business, said Jacques Collonge, president and chief executive officer of Villejust, France-based Eliokem. This would all be organic growth, not via acquisition, he added, in a 5 June interview at Europlast in Paris.

Goodyear Chemicals Inc. sold the business that makes up Eliokem to US investment group Littlejohn & Co. llc, at the end of 2001. Goodyear sells commodity products, while the range split off as Eliokem is specialities. "One reason why they sold the business is they didn't know how to support us," ...

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