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Article: ANALYSIS: Corporate Case Study - Century-old JC Penney selling the story of its turnaround.(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- August 19, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JC Penney is in the middle of a five-year turnaround process that involves further enhancing internal communications, as well as proactively disclosing company news. Sherri Deatherage Green reports.
JC Penney celebrated 100 years of more ups than downs in 2002, while climbing out of one its most severe dips.
'With their repositioning...they've got a lot of good news to report, and they want to get the word out,' observes one journalist who covers the department-store chain. 'They have so many stores, there's not a lot they can hide.'
The company is standardizing and streamlining once unwieldy and decentralized processes like purchasing and store ...