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Article: The consumer digital camera experience: retailers, consumers share their digital-imaging tales; despite some horror stories, most digital camera owners who spoke to Photo Marketing are happy with their cameras. (Feature).
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- August 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Some consumers buy digital cameras for all the right reasons. They know what they re doing, they have the right computer equipment, they learn to use the camera and they have a great experience with it. Others, for a variety of reasons, have a less-than-wonderful time as a digital camera user. Ask any retailer, and he or she could probably give you many examples of both happy and unhappy digital camera owners.
Great expectations--not-so-great results
Steve Schwartz, owner of Camer-Arts, Westport, Conn., has had both types of digital camera customers, and he has heard his share of digital camera horror stories.
"I had a customer who took his ...