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Article: Processed meat producers to launch campaign.
- Article from:
- South American Business Information
- Article date:
- August 19, 2002
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Peru, Aug 16, 2002
Peru's principal sausage and processed meat producers are preparing a campaign intended to stimulate the consumption of their products, which is low. Consumption in Peru is less than one kilo per capita per year, while it is as high as six kilos in other countries, such as Argentina and Chile. The companies involved in the campaign are son San Fernando, Laive, Braedt, Salchicheria Alemana and Sociedad Suizo Peruana de Embutidos, amongst others. One goal of the campaign is to ...