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Article: e-business: Sony Ericsson takes up China mobile challenge.(Business)
- Article from:
- The Birmingham Post (England)
- Article date:
- August 20, 2002
CopyrightCOPYRIGHT 2002 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Steve Pain
Mobile phone manufacturer Sony Ericsson - owned by Swedish telecoms firm Ericsson and Japanese electronics giant Sony - has confirmed that it will design, make and sell next generation handsets in China.
With a line of models boasting colour screens and digital cameras - backed by an aggressive advertising campaign - the firm hopes to make a splash in China's mobile phone market, the world's biggest with more than 176 million mobile users.
'With the marketing programme we are putting in place, I assure ...