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Article: Alldays takes `first step' out of slump with modern new build; at Barry store, chain has simplified ranging, lowered fixtures, widened aisles and improved lighting. (C-Store Multiples).(Brief Article)
- Article from:
- Grocer
- Article date:
- August 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alldays has opened its first new store since the disastrous slump in 1999 which left it with debts of more than 180m [pounds sterling].
The store is a new build in Barry, South Wales, although it is on the site of a former Alldays, and it features an updated fascia and new layout and ranging.
Recently appointed marketing director Sally Nichols described the new store as "our first step towards giving the customers what they want".
Alldays conducts regular focus group sessions with customers and she said the results of these showed customers wanted stores that were easier to shop.
It has simplified ranging, lowered fixtures, widened ...