|
|
Article: Marie Callender's goes on US television to promote `homestyle' frozen dinners. (Frozen Foods in North America).(Brief Article)
- Article from:
- Quick Frozen Foods International
- Article date:
- July 1, 2002
CopyrightCOPYRIGHT 2002 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Marie Callender's, frozen dinner operation of ConAgra Foods, Omaha. Nebraska, USA, took to the national airwaves for the first time in three years during April with a nostalgic 30-second spot touting the brand's traditional home cooking and recipes.
The television commercial kicked off a broad-based marketing campaign, built around the slogan "Made With The Care of Marie," which embraces TV and print ads, consumer promotions, public relations, and improvements to products and packaging.
"Marie Callender's focus is on the food and making a great product that tastes as if Marie Callender made it for you from scratch in ...