Article: HAMPTON ROADS, AS A NAME, IS NOT AN EASY SELL.(BUSINESS)

Byline: CHRISTOPHER DINSMORE THE VIRGINIAN-PILOT

Patrick Small has no fear of the thorniest issue in Hampton Roads economic development circles.

When asked how to improve the region's development efforts, the Isle of Wight County economic development director grabs it hard.

``Change the name!'' Small said. ``I don't think Hampton Roads cuts it. We need a name people recognize.''

Small suggests Norfolk/Virginia Beach or the ``Greater Something Area.'' Research shows Norfolk is the region's most recognizable city, he said.

The name Hampton Roads is the region's third rail of economic development issues. Few are willing to touch ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!