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Article: Advantages and limitations. (includes articles on mass media affecting behavior, and choosing the right format) (Promoting Family Planning with TV, Video, and Film)
- Article from:
- Population Reports
- Article date:
- December 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 Department of Health. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advantages and Limitations In addition to their wide appeal and large audiences, television, video, and film have other advantages that make them suitable for health promotion. Of course, these advantages are balanced by some limitations. Family planning organizations need to develop strategic plans for using the media, considering their own needs and resources and balancing advantages and limitations. Important choices in such planning include the mixture of mass-media and interpersonal communication, which of the various media to use, and which services to promote.
Advantages
* Attractive. Moving images attract attention. Few people can walk ...