Article: WWW unleashes the Unpump. (Wolverine World Wide Inc. Town and Country)

WWW unleashes the UnPump

ROCKFORD, Mich. -- A pump is a pump is a pump. Until now.

Town & Country, a division of Wolverine World Wide Inc., has introduced the "UnPump" line and hopes it will attract a new customer.

In the past, most pumps have been touted by their manufacturers as comfortable on the bottom of the foot, but Town & Country contends the shoe should be comfortable all over.

"It's a whole-new contemporary approach,` said Ray Sessa, executive vice president, who oversees Wolverine's Town & Country and the Hush Puppie women's division. `It's a happy alternative to what's out there.`

The line features unconstructed ...

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