Article: Amazon.com Again Lowers Threshold On Free Super Saver Shipping to $25 in New Long-Term Test; Cites Positive Results From Test of Free Super Saver Shipping On Orders Over $49.

Business/High-Tech Editors

SEATTLE--(BUSINESS WIRE)--Aug. 26, 2002

After seeing positive results from its test of Free Super Saver Shipping on qualifying orders over $49, Amazon.com (Nasdaq:AMZN) today announced it is further lowering the qualifying order size for its popular Free Super Saver Shipping option to $25 as a new long-term test of customer response.

The announcement comes just over two months after Amazon.com reduced the threshold for its Free Super Saver Shipping option from $99 to $49 in a test expected to last three to six months. The positive results from that test have enabled the company to initiate a new three-to-six-month ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!