|
|
Article: Giving back a big part of the game.(Cleveland Browns Foundation)(Brief Article)
- Article from:
- Crain's Cleveland Business
- Article date:
- August 26, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The approach was simple: A black-and-white advertising campaign featuring a little girl in orange ballet slippers with the tagline, ``This victory dance brought to you by the Cleveland Browns Foundation.''
That's the method the Cleveland Browns Foundation used this year to get the word out that the 3-year-old organization works hard to help kids.
And it worked.
``I saw the sheer number of grant applications this year,'' said Kofi Bonner, Cleveland Browns executive vice president of business operations and chief administrative officer. ``We were gratified by the fact that people knew that the Cleveland Browns Foundation was in the business of ...