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Article: I. Magnin: serious about innerwear. (Retailing Intimate Apparel in the Nineties supplement)
- Article from:
- WWD
- Article date:
- November 5, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I. Magnin Serious about Innerwear
SAN FRANCISCO - Retailers as well as manufacturers of intimate apparel have lagged behind in reaching contemporary women but it's starting to change, according to Hal Bosworth, senior vice president and general merchandise manager at I. Magnin.
He predicts the category will change dramatically and become increasingly important during the 1990s. "The industry is just now realizing that today's woman wants to look good even when she is lying on the couch watching television or reading the paper.
"From a fashion standpoint, you must give the customer a reason to buy today. You can't just offer racks of pink and blue. ...