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Article: Photo processing: Mark DeSimone, Gretag's senior vice president sales and service for the Americas, on the state of the photo processing category. (Nonfoods Handbook: Advertorial).
- Article from:
- Grocery Headquarters
- Article date:
- August 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ideally, what kind of space is necessary for supermarkets to be effective in this category?
Mark DeSimone: Like anything else, it really depends on the equipment used and the commitment of the supermarket to be a full service provider. Gretag equipment, for example, is the smallest footprint of any imaging equipment provider, with a complete digital mini-lab occupying less than 15 square feet. This means that a full-service, in-store photo lab can occupy an area as small as 10 feet by 10 feet, including the counter.
What are effective cross-merchandising strategies?
When a retailer adopts digital imaging as part of his photo processing service ...