|
|
Article: PUBLIC SCHOOL OF THOUGHT: Multiple choice is testing public schools' PR prowess.
- Article from:
- PR Week (US)
- Article date:
- September 2, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
There was a time when your local public school was to education pretty much what Ma Bell was to telephone service: the only game in town.
But with competitors cropping up seemingly everywhere, public schools are finding themselves in a new world, one in which they have to market their services.
More and more, PR professionals who work for public schools are engaged in the same activities as their colleagues in the private sector - marketing and reputation management.
Parents in many areas have an array of choices for how to educate their kids: private, parochial, and charter institutions, as well as schools outside their own district and home ...