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Article: Show time: a show home can put your company in the spotlight. (The Business of Design).(benefits of building custom homes)
- Article from:
- Custom Home
- Article date:
- July 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Every custom builder has heard the stories. A builder signs up to build a show home with a magazine or a charity. He quickly finds that the architect hasn't a clue about market realities, that the magazine requires that all of its advertisers' products go in the house, and that he gets carried away by his own excess. The house keeps getting bigger while the budget and schedule won't budge. And then the house doesn't sell--even a loss.
Given this scenario, why would any custom builder sign up to build one of these homes? And then sign up for a second? Despite the pitfalls, there are a lot of good reasons to build a show home. "There's no other way you can get as ...