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Article: Applause celebrates warm, nurturing feeling among today's consumers. (A Special Section to Playthings).
- Article from:
- Playthings
- Article date:
- August 1, 2002
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Having witnessed a change in sentiment among consumers, gift and plush maker Applause is reaping the benefits with a solid performance in 2002. Not only has the company's cast of leading characters grown substantially, but its impressive ensemble of classic properties has been treated to a standing ovation as well .
"Today, many people are feeling a stronger need to be more nurturing and nostalgic," says Applause president Bob Solomon. By its very nature, plush embodies these same characteristics; that's why endearing characters such as Raggedy Ann & Andy, Winnie the Pooh and Curious George have warmed their way into consumers hearts like never before.
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