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Article: Lichtenberg tries shower curtains.(S. Lichtenberg and Co. to launch shower curtains )(Brief Article)
- Article from:
- Home Textiles Today
- Article date:
- August 26, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- After concentrating solely on soft window treatments since its inception, S. Lichtenberg and Co. is now preparing to branch out into shower curtains.
A product launch is slated for October during the New York Home Textiles Market, Carl Goldstein, svp, told Home Textiles Today.
The company first tested the shower curtain category in April with about 24 freestanding fabric shower curtains on preview for channels of trade ranging from mass merchants to department stores.
"It was very well received, enough that we decided to get into it for October," Goldstein said. "We have the financial strength, the distribution and the marketing ...