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Article: An Australian success story. (Cranswick).(Cranswick Premium Wines Ltd.)(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- August 17, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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2002 marks 10 years of Barramundi sales in the UK and Continental Europe--and growth to over 450,000 cases a year. It's also only just over 10 years since Cranswick was founded, yet today the company is Australia's 6th largest wine exporter and one of the great Australian success stories.
In 1992 Barramundi was radically different--in concept, in packaging and in the easy-drinking, fruit-driven wines that offered such excellent value. The wines captured the essence of the fun loving, outdoor, modern lifestyle of Australia as epitomised in Ken Done's label artwork.
Value for money--every day
In 2002, Barramundi is still fresh, still different ...