Article: Garnier gets sole MyVillage spot. (E-Volve).

Community website MyVillage.com is giving health and beauty company Gamier an exclusive presence on every page of the MyVillage.com network of websites. The website claims it is a "completely new" approach to online advertising.

Garnier will promote its Ambre Solaire range to MyVillage.com's 300,000 unique users, without having to compete with any other advertisers. The two-month deal is effectively a form of sponsorship.

Traditionally, content owners have tried to satisfy a number of advertisers simultaneously. By dedicating all media space on every page of the MyVillage.com network to Garnier's campaign and creating related editorial content, ...

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