|
|
Article: Garnier gets sole MyVillage spot. (E-Volve).
- Article from:
- Marketing Week
- Article date:
- August 8, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Community website MyVillage.com is giving health and beauty company Gamier an exclusive presence on every page of the MyVillage.com network of websites. The website claims it is a "completely new" approach to online advertising.
Garnier will promote its Ambre Solaire range to MyVillage.com's 300,000 unique users, without having to compete with any other advertisers. The two-month deal is effectively a form of sponsorship.
Traditionally, content owners have tried to satisfy a number of advertisers simultaneously. By dedicating all media space on every page of the MyVillage.com network to Garnier's campaign and creating related editorial content, ...