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Article: Corporate identity: Tips for making a lasting first impression. (Graphic Arts).
- Article from:
- Indiana Business Magazine
- Article date:
- August 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Creating or redesigning a corporate identity is about more than an eye-catching logo. That image needs to be marketed to customers, investors and employees in a way that will make them remember your company. Many factors must be taken into consideration.
"The first thing we need to do is to get to know the company through its executives and mission statements," says Mike Hayes, president of JMH Corp., an Indianapolis design firm.
"We have some questionnaires we give to the senior management group that they can respond to in writing or in an interview." A company needs to do some self-discovery to determine what aspects of the business should be reflected ...