Article: Providers spice competition on voluntary benefits.(employee benefits)

Employers seeking to meet the tastes of employee-consumers have myriad options for adding voluntary insurance products to their benefit menus. But brokers and other providers are asking plan sponsors to consider two main approaches: whether to sign with an exclusive provider of voluntary benefits, or give employees access to a highly competitive online "marketplace."

The two options involve few, if any, direct costs to employers. The options aren't always mutually exclusive, but the distinctions between these evolving business models are helping to shape the future of voluntary benefits distribution.

Among the differences employers are noting, voluntary ...

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