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Article: Retail sector leads drive towards email marketing; Direct mail yet to concede ground to digital messaging.
- Article from:
- M2 Presswire
- Article date:
- September 2, 2002
CopyrightCOPYRIGHT 2002 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-2 September 2002-PITNEY BOWES: Retail sector leads drive towards email marketing; Direct mail yet to concede ground to digital messaging (C)1994-2002 M2 COMMUNICATIONS LTD
RDATE:09022002
The retail and credit card sectors are leading the push towards email marketing, but the technique is yet to reach predicted volumes according to a new survey from Pitney Bowes Document Messaging Technologies (Pitney Bowes DMT).
The survey sought to establish the impact made by email marketing on the current direct marketing scene and asked marketers from the UK`s top 500 companies to predict future growth for digital communications.
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