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Article: Coated paper: economic and environmental pressures. (Special Report)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- December 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coated Paper: Economic and environmental pressures
More and more magazines are vying for shares of the available ad dollars; the electronic media are offering increasing opportunities to advertisers; and postal rates are going up. Magazine publishers are struggling. They are not only looking for ways to attract additional revenue, but diligently seeking ways to control costs. In this environment, having the right supply of paper at the right price will have a critical effect on the publisher's bottom line.
What can publishers expect in the year to come in terms of supply and demand? And what are some of the consequences in terms of cost?
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