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Article: Selling the President, 1920: Albert D. Lasker, Advertising; and the Election of Warren G. Harding.
- Article from:
- Presidential Studies Quarterly
- Article date:
- September 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Center for the Study of the Presidency. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By John A. Morello. New York: Praeger, 2001. 112 + v pp.
Like most professors who discuss politics with their undergraduates, I am often overwhelmed by my students' cynicism. "You certainly can't believe anything you hear from a politician," they will often tell me as we discuss different types of campaign communication; "they'll say anything to get elected.' It's not so much that I disagree with these statements per se. In fact, because I want them to think critically, I appreciate my students' uneasiness about the roots and earnestness of most forms of political communication. Still, their response bothers me because of its implicit nostalgia. They speak as if ...