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Article: Firms battle for jackpot: $100 million lottery account. (Up Front).(California Lottery advertising account)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two of the area's largest advertising agencies are gambling that the lottery can help pull them though an industry-wide slump that has forced others to lay off workers or close up shop.
The high-stakes game for the $100 million California Lottery advertising account could come to a head late this week if the California Lottery Commission rules on a complaint filed by the Los Angeles office of Grey Worldwide that contests the January award of the contract to DDB Worldwide's local office.
The four-year contract would be worth fighting for even in good times, but shrinking ad spending and a lack of new business have made it all the more valuable.
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