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Article: Winter Games fail to supply big wins for KNBC news. (Media).(Brief Article)(Statistical Data Included)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STRONG ratings for the Winter Games brought millions more viewers to KNBC-TV (Channel 4) for the February sweeps, but that didn't translate into the huge wins expected for the station's newscasts.
Despite replacing the "Weakest Link" with Olympics coverage in the 3-4 p.m. time slot, KNBC was once again running behind rival KABC-TV (Channel 7) in the afternoon news race as of last week, according to Nielsen Media Research Inc.
KNBC widened its lead at p.m. but lost many of the viewers who tuned into the primetime Olympics block. In the weekday ratings for Jan. 31-Feb.15, KNBC averaged a 9.7 rating at 11 p.m., ...