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Article: Shortcuts: Robert Farina's Cimarron Group has cut feature film trailers for years -- now he's looking to diversify his client base by leveraging that creativity. (Small Business).(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- March 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Telling a story in two hours is hard enough -- boiling down a feature film to two minutes can be excruciating. So in the run-up to the Academy Awards, Robert Farina is taking some satisfaction in seeing another of the films he helped promote stand a chance of walking away with one or more Oscars.
For 23 years, from the less-than-memorable "Abba: The Movie" up through 1999's "American Beauty" and the current "The Lord of the Rings," Farina and his Cimarron Group have been cutting trailers, or coming attractions, for feature films.
Farina, a former Warner Bros. executive, has leveraged a few well-placed contacts (its president, Roland Mesa, is a former ...