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Article: Youbet.com wins with Churchill Downs. (Technology).(Churchill Downs Inc., Youbet.com Inc.; marketing partnership)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 29, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INTERNET wagering company Youbet.com Inc. has formed an alliance with Kentucky Derby host Churchill Downs Inc., making Youbet.com the official online wagering site for the Run for the Roses.
Youbet.com and CDI agreed to a one-year marketing relationship in which Woodland Hills-based Youbet.com will target Churchill Downs fans in six direct-mail campaigns. Churchill Downs also will place links to Youbet.com's Web site on its own sites, which include Hollywood Park.
Youbet.com also gets 30-second commercial spots on the 1,000-affiliate Churchill Downs Simulcast Network and print advertising on race programs at CDI tracks.
David Marshall, ...