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Article: Getty cuts Blue Bus subsidy in response to low ridership. (Up Front).(J. Paul Getty Trust, Line 14 service to J. Paul Getty Museum ends)(Brief Article)(Statistical Data Included)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Faced with declining attendance, the trust that operates the J. Paul Getty Museum has cut its nearly $500,000 subsidy to the Big Blue Bus, ending direct service to the institution.
Kurt Williams, director of operations at The J. Paul Getty Trust, said ridership on Line 14 of the system, owned and operated by the city of Santa Monica, had declined significantly since service started in 1997.
The dip coincides with diminished attendance at the museum, which is projected to total 1.4 million this year, down from 1.8 million in 1997.
"While we're watching our budget very carefully, we felt the expense associated with this didn't merit the costs," ...