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Article: Lottery losses. (Media).(DDB Worldwide wins California Lottery account)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Everybody wants to win the lottery.
That's especially true for the L.A. office of ad agency DDB Worldwide.
Earlier this year, the firm was awarded the California Lottery account, which was then a four-year deal worth $100 million. But when the local office of rival Grey Worldwide challenged the decision, both agencies were disqualified from the contest for submitting incomplete bids.
In the second round, the lottery account was increased to five years and $125 million ...