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Article: Anatomy of a Russian launch: paper, publishers and presses were scarce, but Business Week forged ahead., (Business Week to be printed and distributed in the Soviet Union)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- July 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Moscow-Business Week has learned what Russian consumers have known for years: To get what you want in the USSR, you wait.
After more than a year of horse trading for printing, paper and publishing partners, 50,000 copies of the pilot issue of Business Week/USSR should finally be printed and distributed in the Soviet Union this month.
Even though Business Week is no stranger to tough publishing conditions - the magazine puts out a Hungarian and a Chinese edition-the Russian market has proved the greatest challenge. "You need a lot of patience, and it's a long, long process, " explains Gerd Hinske, vice president and publisher. "The USSR is probably the ...