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Article: Asda acquisition a good fit for Wal-Mart. (Wal-Mart United Kingdom).(Brief Article)(Company Profile)(Statistical Data Included)
- Article from:
- Mass Market Retailers
- Article date:
- August 26, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LEEDS, England -- When Wal-Mart Stores Inc. acquired Asda PLC in 1999 for $10.8 billion, it obtained what was then the fourth-ranked food retailer in the United Kingdom in terms of sales. But as it turned out, it acquired a good deal more as well.
It added to its international portfolio a company with values and operating philosophies very much like its own. In fact, in the mid-1990s Asda management consciously adopted much of the Wal-Mart approach in their successful effort to ignite growth.
Like Wal-Mart, Asda's go-to-market strategy is based on aggressive value pricing. Combined with an ambitious store-investment program, the approach has worked well. ...
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