Article: Pressing the right buttons to increase store traffic. (Traffic Builders).(Windsor Home Hardware, candy in old-fashioned cash register)(Brief Article)

* There may be a familiar ring to the way Jeff Ridden, owner of Windsor Home Hardware, Windsor, Nova Scotia, brings traffic into his store. As a parent, Ridden knows kids can have a strong influence on their parents' shopping destinations.

So, he placed an old-fashioned cash register at the back of his store. When a child, or adult, presses one of the keys, the ding signals the opening of the drawer stuffed with suckers.

The cash register is left over from the original store, which was founded in the 1870s. When it relocated to its current place in a mall, Redden ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!