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Article: Pressing the right buttons to increase store traffic. (Traffic Builders).(Windsor Home Hardware, candy in old-fashioned cash register)(Brief Article)
- Article from:
- Do-It-Yourself Retailing
- Article date:
- September 1, 2002
CopyrightCOPYRIGHT 2002 National Retail Hardware Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* There may be a familiar ring to the way Jeff Ridden, owner of Windsor Home Hardware, Windsor, Nova Scotia, brings traffic into his store. As a parent, Ridden knows kids can have a strong influence on their parents' shopping destinations.
So, he placed an old-fashioned cash register at the back of his store. When a child, or adult, presses one of the keys, the ding signals the opening of the drawer stuffed with suckers.
The cash register is left over from the original store, which was founded in the 1870s. When it relocated to its current place in a mall, Redden ...